Data retrieving and classification is perceived more than ever as a results-driven practice. The cognitive maps utilitarianism, illustrated by Internet search engines, is such a factor of personal and economical growth it overshadows the richer human perception. This phenomena owes its origin to the collective unconscious censure of any nonoperable or inconsistent consideration.
An archetype of effective data classification, Google maps, has been chosen as a demonstration. Places have been connected through the maps using very personal interpretations. This intrusive mapping questions human nature in our contemporary representation of the world.